As the creators of Good Hair's brand and website, we know what this salon is all about: a celebration of community and natural hair. Our team was well-prepared to help design its new line of products.
Conflare Services for Good Hair Salon
We built on Good Hair’s existing brand and vision to create much more than basic labels. Vivid colors, unique design and thoughtful messaging tie four distinct products into one brand story.
We added a rich new set of colors to the mix and developed a custom pattern inspired by natural curls. We worked closely with the product manufacturer to make sure each design detail was just right.
The packaging copy offers lush, inviting descriptions of the bottles’ contents. But just as importantly, it conveys Good Hair’s empowering message of self-acceptance.
Finally, we topped off the new line of products with a name that reinforces the company’s brand identity and speaks to its customers: Good Curl.