Health Resource Services knew its brand and website were due for an upgrade. They needed a site that could deliver a range of vertical-specific information while maintaining a cohesive and reliable experience.

Conflare Services for HRS-Amerinet





More information, less effort.

We built a membership-based website that makes it simple for visitors to find what they need, and for the HRS team to update its changing offerings.

Making complex information look and feel simple, this new brand and website help HRS connect with both new and existing customers more effectively than ever.

The Logo.

HRS wasn’t ready for a full overhaul of their logo, but we suggested a quick refresh and refinement. We retained the core design of their old logo (at left), adding a strong color and shape that gave it the impact it had been missing.

Clean design and an intuitive information architecture provide a consistent user experience across any type of device.

Inviting colors, industry-focused stock photography and custom icons add both clarity and warmth to the site.

A CMS that can do the heavy lifting.

Our developers built a customized Expression Engine-based CMS with an easy-to-use workflow for managing customer access to information. The site interacts with three other systems via API.

Building better tools for the HRS-Amerinet user.

A series of in-depth stakeholder interviews brought additional focus and clarity to our project goals. This research showed us how key users engage with the site, allowing us to resolve problem areas and fulfill unmet needs.

Next: AME Commerce