In the six years since Conflare had redesigned Strabo Tours’ website, the photo travel industry had grown and evolved. The site’s photography was as captivating as ever, but its design was ready for a new lens.
Conflare Services for PhotoTC
By photographers and for photographers, this site had to be a stunner! But though a picture's worth a thousand words, we still put content first. Keeping the photos front and center, we executed a thoughtful UI/UX strategy that guides Strabo’s users straight to the information they want.
The Strabo staff needed an easy way to manage its rapidly-changing copy and photography. We built a customized content management system (CMS) to make day-to-day site maintenance a breeze.
We worked closely with SEO/SEM experts to create a meaningful online content footprint and provide Strabo with as many qualified leads as possible.
Through industry research and close collaboration with Strabo, we gained an intimate knowledge of both their customer and staff needs. We went through iterations of wireframes to optimize the site architecture and meet our user experience goals.